It's true.

People don't connect to advertising, in my 15 years in the advertising and marketing industry working mostly at TBWA Manchester I have learned not to attempt to create merely advertising.

Idea led, disruptive, compelling pieces of communication are what resonate with real people - consumers. These communications just happen to be on a page, a screen or poster.

Please take a look at some of mine here and get in touch. There's a lot more to talk about.